Support the Old Lady as they set their sights on a return to their rightful place at the top of Italian and European football with the adidas Juventus x Sgura Hoodie in Black, a stylish special edition overlayer packed with bianconeri pride.

Part of the special edition 2025/26 Juventus x Sgura range, this hoodie is designed in collaboration with renowned Italian creative agency Studio Sgura – founded by world-famous fashion photographer Giampaolo Sgura – to combine streetwear and football into a stylish tribute to the Bianconeri.

The premium cotton blend provides supreme comfort in any situation, whether you’re hitting the streets, having a casual kickabout with mates, or living every one of the 90 minutes with the team in the Juventus Stadium stands. Soft, insulating fleece-like French terry fabric keeps you warm and cosy, and ribbing at the cuffs helps to trap the heat in, so you can show your support through harsh winter weather.